Optimizing Search Engines Using Clickthrough

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SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2018Optimizing Search Engines using Clickthrough Data – Joachims, 2002 Today’s choice is another KDD ‘test-of-time’ winner. The paper introduced the problem of ranking documents w.r.t. a query using not explicit user feedback but implicit user feedback in the form of clickthrough data. The author presented the Ranking SVM Algorithm to …

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General Idea The idea is to use clickthrough data for optimizing the retrieval quality of search engines Such clickthrough data is available in abundance and can be recorded at very low cost to the query-log of search engines

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Optimizing Search Engines using Clickthrough Data Thorsten Joachims Cornell University Department of Computer Science Ithaca, NY 14853 USA tj@cs.cornell.edu

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