Is Rand Fishkin A Prophet?

A picture of Rand Fishkin

Prophet Rand Fishkin

Ok I just had to post this. Mainly because I’ve been doing a lot of dooms day talk with people on various forums and stuff. Anyway, I came across a Lisa Barone article about “The New Periodic Table of SEO” which is a very good read if you want the quick details about what’s going on over here at SMX Seattle. In her coverage of Rand Fishkin she reports the following:

In reference to this question “What do SEOs believe will happen with Google’s Use of Ranking Features in the Future?

Rank Fishkin replies: “Exact keyword match domains will fall, anchor text in external links will fall, prominence of ads vs content will increase, usage data will increase, social signals will increase, perceived valueness will increase.

Does that sound like an SEO Doomsday or what? Slow down Rand, the people can only handle so much at once. These are some pretty powerful prophecies and I’m sure there are alot people panicking over this. And I do agree with some of these prophecies, especially the one regarding “Exact keyword match domains will fall”, I’ve been trying to hint at this for awhile as well. People just don’t seem to get it, keywords are not brand names.

I highly recommend that you take these prophecies of Rand Fishkin pretty serious, this guy seems to know what he is talking about. Therefore, let us take heed to the words of the prophet and make the necessary changes to our site lest we too be punished by the god of serps.

To see the latest prophecies of Rand Fishkin please visit the Search Engine Ranking Factors report which was just published on the SEO Moz blog.

As always, thanks for reading and may the serps be with you.

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